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Mark Feld and his associates also bought clothes from John Stephen's first shop, 'His Clothes' and John Michael. It was important to look different and distinct from the crowd.
One early Face was Mark Feld, later much better known as Marc Bolan from T-Rex.
1964 was the first year in which the Mods came to public attention.
They clashed with rival youth group, the Rockers, who preferred leather jackets, motor bikes and traditional Rock'n'Roll.
There was a strong Jewish element amongst the early Mods.
Many Jewish boys had fathers in the rag trade and grew up with an interest in clothes.